Experienced event management professional with over 10 years’ experience working with technology companies, looking to leverage my extensive event experience to help further the company's sales effort.
- Ability to manage and work well within a team, while also able to work independently
- Excellent organizational and management skills with keen attention to detail
- Exceptional communication skills, written and verbal
KEY SKILLS
- Ability to create effective events with proven ROI
- Demonstrated ability to manage budgets from 1K to over 1M
- Highly capable of working on multiple projects at once, while maintaining quality of deliverables and deadlines
- Consistent ability to identify cost savings between 5 – 10% per event
LATEST EVENT HIGHLIGHTS OF 2016/2017:
SaaS company, American LegalNet is the nation’s leading provider of risk management workflow solutions for law firms, providing a software platform that produces the most accurate and user-friendly rules-based docketing and calendaring software in the marketplace.
o Managed and successfully executed the largest events of the year, with budgets of over $100k, as the Gold Sponsor for ILTA, a four-day conference in Maryland, and NDA, a three-day conference in Las Vegas, with each conference gathering hundreds of law firms and legal departments to experience the product first hand with live demos, workshops, and social activities
o Managed all the trade show planning needs for the booth space, demo room, executive suite, and private events
o Led collaboration efforts with sales team to create and meet event goals, while creating an event strategy per event
o Created and implement event training guides for internal marketing and sales team for each event
o Led the post mortem discussion with key stakeholders, and included a fully detailed deck with goals, metrics, learning points and improvements for next year
SaaS company, Schoology is a top-rated learning management system (LMS) in K12 and Higher Education that helps schools, businesses, and organizations connect people, content, and systems that fuel education.
o From conception to completion, produced and managed the company User conference for 3 years in Denver, Chicago and Miami, leading all vendors involved, to create and deliver a lasting and memorable user experience for over 700 attendees
o Managed the successful planning and execution of over 250 regional, national, and international events in 2.5 years
o Effectively developed and implemented a trade show planning guide, with processes, forms and training deck
o Managed all aspects of planning, including venue scouting and selection, floorplan mapping for keynotes and breakout sessions, speaker and sponsor recruitment and management, vendor management, BEOs, furnishing, AV, agendas, registrations, staffing, run of show, swag bag development, strategy planning, budget management, contract negotiations
o Managed a regional and national events budget of $500K, international event budget of 100K and a user conference budget of $1.4M, while consistently demonstrating between 5-10% cost savings per event
o Created, planned and managed events internationally, in Brazil, Mexico, and London
o Proven ROI per event through effective pre-event strategy planning and post mortem event review
o Created event training deck per event and led meetings for the sales team pre, during and post event
o Worked directly and reported to the CEO and CMO
o Supervised a staff of 2 junior planners as well as trained and managed a staff of 50 for event projects
o Coordinated and managed client and prospect private dinners and cocktail receptions throughout the country
o Oversaw a team to coordinate over 40 lunch and learn product sessions in schools and districts throughout the country
o Created, planned, managed and tracked all booth traffic activities, brand awareness efforts, and vendor relations
OTHER COMPANY HIGHLIGHTS
Lead planner and consultant, managing all planning and relationship aspects for top rated technology companies such as:
Burke & Company, Word Rake, Chelsea Office Systems, Equivio, Valiant, BIA and TotalDiscovery.com
o Led collaboration efforts with internal teams to create and plan events that are in line with sales and marketing goals
o Effective event planning on every scale, from full planning, to partial planning and onsite coordination
o Managed event budgets ranging from 1K to over 1M
o Created event strategies, along with measurable goals per event to achieve greater ROI from previous years and experiences
o Planned and managed quarterly meetings, sales kick offs and team building events
o Plan, coordinate and manage events of all scales with corporations, startups and individuals, events ranging from as little as 10 people for meetings and trainings, 300+ guests for cocktail parties and networking mixers, 1,000+ attendees for user conferences and specials events, 16,000+ attendees for national trade shows and 35,000 attendees for international events
o Created and implemented event training guides for internal marketing and sales team
o Event management and analytics reporting on various registration tool
o Planned product launches as major tech trade shows
o Handled all aspects of planning and event logistics from conception to completion for regional sales events and large scale tradeshows throughout the country
o Lead coordinator and manager for all events, including tradeshows, webinars, workshops, press conferences, office grand opening and speaking engagements
o Coordinated all details for quarterly sales kick-offs and team building events
o Created and managed yearly events calendar and strategy
o Researched and selected industry specific events for the company to participate/exhibit in
o Negotiated event contracts and sponsorships per event
o Worked closely with the top executives, CEO, President, Chairman and Marketing Director, to create maximum brand exposure
o Created and managed marketing campaigns and email blasts through salesforce and other email marketing software
o Social media campaign management for Facebook, LinkedIn, Instagram and Twitter
o Worked closely with PR team to develop and distribute press releases and article publications
PUBLICATIONS AND PRESENTATIONS
Speaker:
New York University - How to Write and Review Event Proposals; Branding and Social Media for Business
BizBash - New York's Largest Conference for Event Organizers - Topic: How to Develop Vendor Relationships and Sponsorships
Articles:
7 Ways for Legal IT Professionals and Vendors to Save Time & Money on their Next Trade Show - Published in Legal IT Professionals:
How to Develop Amazing Vendor Relationships and Sponsorships - Published in The Event Planners Guidebook:
NOTABLE EVENT KEYNOTE SPEAKERS
o Soledad O'Brien - Anchor of CNN In America
o Bill Nye - The Science Guy
o Jennifer Egan - Pulitzer Prize Winner
o Sheri Holman - Best Selling Author
o Ali Velshi - Chief Business Correspondent for NBC News
o Fareed Zakaria - CNN’s Flagship Foreign Affairs Show and Washington Post Columnist
MEMBERSHIPS
The Event Planners Association - New York Chapter
Founding Member & VP of Marketing and Communications
The association focuses on bringing professionals in the event community together to build, educate and network. Members of the association are event and meeting planners from the
tri-state area and gather quarterly for Chapter events in various event spaces throughout New York City.
The Urban Assembly School for Law & Justice
Junior Board Member
The Junior board helps coordinate fundraising efforts for SLJ, a high school in Brooklyn which focuses on legal studies and debate. SLJ is premised on the concept that the skills necessary to
practice law should be taught at the high school level to better prepare its graduates for college. Currently 90% of SLJ’s graduates go onto college with most of the student body coming from
low income families.
EDUCATION
New York University 2008 - 2010
SCPS: Certification in Marketing and Brand Management
College of Mount Saint Vincent 1998 - 2002
B.A. Communications
Notre Dame High School 1994 – 1998