It all started when...
It all started when Christina realized there was more to events than just planning them. Logistical coordination is just the first step. What really matters from an event is the success of it... And what defines that success? Is it customer engagement? Additional revenue? New clients? More prospects? What makes an event... It is the creating the process to measure the metrics that will bring you greater ROI, creating your event success. And this is where it began...
Christina has 10+ years of experience as an event professional working primarily with SaaS organizations on every level, delivering effective events, with proven ROI, and significant cost savings.
She holds a record of accomplishment in producing multiple events and managing event budgets ranging from 1K to over 1M for regional, national, and international events, including user conferences.
The event mission is always to connect, collaborate and create. Connecting with key stakeholders and all team members involved to collaborate on all items needed to create a successful event.
Getting to know your team, workflow, process, past event experience and data results. Meeting with key stakeholders to get their view on the conferences in the past and note their top their objectives.
Acting as a dedicated project manager working together with all team members, such as product, marketing, client success, and sales, to manage all moving pieces pre, during and post event; ultimately acting as an extension of your marketing team to run all needed planning items with a smooth, seamless and streamline process in place to accurately measure ROI per event.
How do you measure event success? Through customer engagement, new revenue, new clients or prospects? We will create the process to measure the metrics that will bring you greater ROI, creating your event success.